Want to analyze your website performance? Go for Pinterest Web Analytics or Facebook Insights

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Pinterest is a website based on sharing of photos with a style similar to that of a pinboard where users can manage as well as create images related to themes such as hobbies, interests, events and much more. Herein, users get a chance to even view other pinboards, like photos, or repin their own pinboard images. The site is managed by a firm known as ‘Cold Brew Labs.’ It has been funded by a group of investors and entrepreneurs.

Facebook is a social networking platform, which was launched way back in 2004. Owned by Facebook Inc., it reached 1 billion users towards the end of 2012. Amongst them, more than 50% of users use Facebook through their Smartphones. The site allows users to create a social profile full of personal information. Through this profile, a user can add friends, exchange posts, messages, comments, likes, shares and follows. In addition to this, users can join groups or pages. Even people can be classified as close friends, acquaintances, work people, etc.

Pinterest Web Analytics:

“What is the type of content usually pinned from our website?” This is the question, which almost every company, business or an owner of the related website asks. The answer is pretty simple. Through the web analytics platform on Pinterest, they can be made aware of the popularity of various kinds of content on Pinterest. This is a very powerful tool, which can help them understand as to which content is pinned the most and in what context especially when the content belongs to their website. It helps them know the exact number of people who have pinned their website, the total viewers who have viewed these pins and most importantly, the amount of visitors who have visited their site directed from Pinterest. Even a business owner can have an access to the recent pins, most clicked pins and also the maximum repinned content.

How to get started?

You just need to follow these simple steps in order to start using the Pinterest Web Analytics:

• Open a new Pinterest account for your business.
• Verify your website for the same.
• Once verified, click on Analytics on the top right menu of Pinterest.
• Start analyzing your website.
• You can even download the Analytics in order to sort the data by yourself.

Right now, it facilitates tools related to ‘board widget’, ‘Pin It button’, & ‘business account’ in the “Analytics” section. We can hope to see more functionalities being added in the near future.

Facebook Insights:

“Has any social networking platform got a similar kind of inbuilt platform?” Yes of course, Facebook is the one competing with Pinterest in this regards. Facebook has got Insights which work in a similar way to that of Pinterest Web Analytics. In this particular tool, the page owners in Facebook can actually deal with various metrics related to the content, which are provided by the social networking platform itself. Through this tool, various things can be analyzed such as demographics & growth trends, content usage, as well as content creation details. It can be accessed via Insights Dashboard provided on the Facebook page or through an inbuilt Facebook application. Such data from Insights can only be viewed by domain, application, or page administrators. In order to view specific insights, you can opt for any of the three options on the left navigation bar – ‘domain’, ‘application’ or ‘page’.

Domain Insights:

This provides a thorough analysis of metrics associated with the website overall, even if the Facebook platform is not integrated. As an example, if a user uses your website URL in their posts, comments, likes, shares, or follows, then the data is taken as a part of this categorical analytics. However, before all this happens, you first need to claim a domain by following the given steps:

• "Insights for your Domain" link provided in green color on the ‘Insights Dashboard’ should be first clicked.
• Then the domain address should be typed in the text box in addition to the selection of application or user associated with it. For allocating a single user, the user ID should be selected. In case of multiple users, a Facebook application should be selected after creating it.
• The site Insights can be used by all the administrators and revoking anyone will restrict that administrator to have further access to the Insights.
• The meta tag should be copied and added to the root of the web page.
• Thereafter, a verification meta tag should be added to the head section of the domain root web page.
• In case of sub domains, each root file must have a separate claim.
• Lastly “Check Domain” located on the left hand side navigation bar of the ‘domains’ section should be clicked.

Application Insights:

In this case, the metrics are regarding your applications that are being used. This includes how a user interacts, which helps the application owner to build an enhanced experience. Here Insights are related to permissions authorization, user demographics, user actions, referral traffic, as well as feedback. Even in depth insights associated with the application, Open Graph activity is also possible. In addition, errors could be tracked and diagnosis of allocation information could be done. This ‘Insights’ could be accessed by selecting the application from developer app and then after clicking on the Insights link.

Page Insights:

In this category of Insights, Facebook page views and referral traffic could be traced through an integrated protocol of Facebook Graph or by administering the Facebook page. Indirect engagement is captured, even if the action takes place within or outside Facebook.

Other similar tools:

Another contribution on similar lines from Facebook is the “Facebook Open Graph,” which has a strong ‘Application Programming Interface’ to display connections and stories related to those connections. Here, people can know what others are doing, who are involved in the stories and also, which are all the places connected with it. It helps in personal growth, information distribution and user engagement.

Alan Smith

Alan Smith is an avid tech blogger with vast experience in various IT domains, currently associated with SPINX Inc., a Los Angeles based website design, web development and internet marketing company.

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