Digital marketing professionals are in hot demand. As brands race to keep up with the ever-changing landscape of online business, they need people who can ensure that they stay relevant (and profitable). Designers, developers, content strategists – all of these folks are critical, but simply having them on your team isn’t enough. You need to know how to integrate them into a successful whole. Whether...
Storytelling isn’t exactly a new tactic for businesses. Brands have been using narratives to communicate their identity and values for years (you can even see Coke relating their product to the classic “hero’s journey” in this awkward but effective commercial from 1979).&nbs
Don’t be fooled – social media marketing campaigns are hard. No matter what articles you read promising simple tricks and easy results, the fact is that getting ROI out of your efforts in social is a delicate dance. It requires an understanding of the landscape, which is constantly evolv
On almost any given day, you can find new content on the state of web design. It’s a hot topic for digital marketers, sure, but I think there’s a deeper reason why it provokes so much discussion Websites are the face of the internet. How they look, function and feel reflects t
Content marketing relies on a number of methods to build a brand. From blogs to status updates to videos, companies have no shortage of ways to define their voice and reach an audience. However, one highly sophisticated, tried and true method stands out among the rest: pretty, pretty pictures.
Memes summarize our use of the web. Sure, those customized images of Success Kid and Conspiracy Keanu may be nothing more than a glorious waste of time, but they’re scan-able, easy-to-digest, and entertaining (hopefully) – all things we value in our web browsing.
Use your Real Name for Username: Should I use my user real name on Twitter for username? Indeed, yes. It’s very crucial to let your audience know your real name. Twitter is used by ‘real’ people for promotion and networking. Therefore, if possible use your real name to at
Do you have a great idea for a mobile app that could make you (or your company) a great deal of money? Such sparks of inspiration are exciting, but not having the technical skills to create the app requires hiring a developer. In many cases, companies will hire a freelance developer to construct the
When it comes to marketing, developing unified messaging across various media platforms is crucial to campaign success. This process, known as integrated marketing, formerly consisted only of communications and messaging; however, it is evolving into a more holistic approach that spans every aspect
Few things are more frustrating to visitors of e-commerce websites than complex or confusing navigation. When creating a new website or redesigning an existing one, companies should place high priority on user-friendly navigation. Why does intelligible web navigation matter?&