Data breaches are becoming increasingly common. It seems another company makes the headlines for a cyber hack every day. Companies are pouring money into IT to protect their businesses and customers. But how do you safeguard your small business interests without breaking the bank? Many businesses view adequate security as an expensive investment that still may not provide the protection needed to prevent or discharge...
With the dizzying array of content types the web offers, it’s easy to assume you have to do everything just to run a successful business. However, no one business can do everything, and in many cases, trying to is counterproductive. Here are five examples of common content types, with their suggested usage: 1. Video Video is a versatile, if expensive, medium. A well-executed video can generate...
A marketing campaign is only as good as the insight it provides. Knowing how successful your campaign is can help you eliminate inefficiencies and optimize fruitful aspects. It also provides vital information you can use to strengthen future campaigns. For those of us who don’t know quite how marketing success can be measured, here’s a definitive guide to determine how well your efforts are resonating....
Before you chalk out your content marketing plan, consider why you are creating content in the first place. Content is very important for growth. Human knowledge is increasing at a faster rate than ever before. In 1900, the depth of human knowledge doubled roughly every hundred years. Ten years ago knowledge doubled every 13 months. Today, internet content and human knowledge together is doubling at...
Digital marketing professionals are in hot demand. As brands race to keep up with the ever-changing landscape of online business, they need people who can ensure that they stay relevant (and profitable). Designers, developers, content strategists – all of these folks are critical, but simply having them on your team isn’t enough. You need to know how to integrate them into a successful whole. Whether...
Storytelling isn’t exactly a new tactic for businesses. Brands have been using narratives to communicate their identity and values for years (you can even see Coke relating their product to the classic “hero’s journey” in this awkward but effective commercial from 1979).&nbs
Don’t be fooled – social media marketing campaigns are hard. No matter what articles you read promising simple tricks and easy results, the fact is that getting ROI out of your efforts in social is a delicate dance. It requires an understanding of the landscape, which is constantly evolv
On almost any given day, you can find new content on the state of web design. It’s a hot topic for digital marketers, sure, but I think there’s a deeper reason why it provokes so much discussion Websites are the face of the internet. How they look, function and feel reflects t
Content marketing relies on a number of methods to build a brand. From blogs to status updates to videos, companies have no shortage of ways to define their voice and reach an audience. However, one highly sophisticated, tried and true method stands out among the rest: pretty, pretty pictures.
Memes summarize our use of the web. Sure, those customized images of Success Kid and Conspiracy Keanu may be nothing more than a glorious waste of time, but they’re scan-able, easy-to-digest, and entertaining (hopefully) – all things we value in our web browsing.